| Titel | Rising Time |
| Agentur | 72andSunny |
| Kampagne | Rising Time |
| Werbende | Church & Dwight Co., Inc. |
| Marke | Trojan Condoms |
| Posted | Dezember 2020 |
| Geschäftsbereich | Verhütungsmittel, Präservative & Schwangerschaftstests |
| Story | With the country on lockdown, we knew that couples were spending more time together at home, but they weren’t having sex, they were baking bread. So to encourage them to have sex we wanted to point out the obvious, that they're using this intimate time together to bake bread, instead of being intimate.We published ‘Rising Time’, a book on Amazon for free in the Kindle store. You could download it. Read it. Follow the recipes and during each bread's rising time you received a not so subtle reminder to have sex. And throughout the 69-pages of recipes, you'd also find condom pairings with each bread recipe and subtle nods to protection—the plastic wrap—tied it all back nicely to the product. Rising Time launched on May 17th, Global Baking Day (obviously) and the couples and press stuck at home took notice. |
| Medientyp | Case Study |
| Executive Creative Director | Bryan Rowles |
| Group Creative Director | Nick Kaplan |
| Creative Director | Peter Hughes |
| Creative Director | Geno Burmester |
| Art Director | Anne-Marie Wonder |
| Texter | Emily Hovis |
| Designer | Frank Dresmé |
| Group Brand Director | Scott Balalas |
| Brand Manager | Charlotte Peter |
| Lora Schulson | |
| Executive Producer | Julia Laftery |
| Produzent | Caitlin Culhane |
| Strategist | Justine Basil |
| Strategy Director | Sidney Henne |
| Image Design | Nate Kim |
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