Frank Dresmé
Design Director at 72andSunny
Vereinigte Staaten von Amerika
TitelAgent on Demand
Agentur
Kampagne Agent on Demand
Werbende United Airlines
Marke United Airlines
PostedNovember 2022
Geschäftsbereich Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Story This 15-minute “Agent on Demand” film subverts traditional media buying by using skippable pre-roll to sell a really complicated product simply, in a way that was both funny and intentionally boring. There's nothing worse than a long customer service line at the airport...so the film shows how great the Agent on Demand product is by making an ad about an airport line that you can totally skip, thanks to Agent on Demand. Viewers who fail to press “skip” are then subjected to one of the longest, most boring ads ever made featuring just one thing – a long, long, long line. Easter eggs throughout the film beg and plead viewers to skip the ad once and for all.
Medientyp Case Study
President
Chief Creative Officer
Geschäftsführender Teilhaber
Produktionsleitung
Group Brand Director
Group Brand Director
Brand Director
Brand Director
Brand Manager
Brand Manager
Brand Manager
Brand Coordinator
Group Strategy Director
Group Strategy Director
Strategist
Social Media Strategy Director
Strategy Director
Data Strategy Director
Strategist
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Texter
Texter
Designer
Designer
Texter
Designer
Texter
Designer
Texter
Designer
Designer
Executive Film Producer
Executive Film Producer
Executive Experiential Producer
Produzent
Produzent
Executive Art Producer
Art Producer
Art Producer
Art Producer

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