| Titel | WERKSTÜCK Edition 002: Documentation of Yo Shimada’s Utsuri Table |
| Agentur | HeimatTBWA\ |
| Kampagne | The HORNBACH WERKSTÜCK Edition 002 |
| Werbende | Hornbach. Bau- & Gartenmärkte |
| Marke | Hornbach |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
| Geschäftsbereich | Fachgeschäfte |
| Philosophie | European DIY chain HORNBACH teams up with a second globally renowned designer – Yo Shimada from Japan - to continue to make exclusive design accessible and affordable to all, with the WERKSTÜCK Edition 002, the ‘Utsuri Table’. This year’s minimalistic design reflects the current social challenge of living with less space, especially in cities. The concept is as follows: renowned designers from around the world develop designs exclusively for and with HORNBACH. The difference is this: you cannot buy them. You have to build them yourself. Investing time, rather than large amounts of money – as any other method would not be the HORNBACH way. |
| Medientyp | Case Study |
| Länge | |
| Produktion | BenteleBecker Bewegtbild GmbH |
| Tonstudio | Loft sound studio Berlin |
| Regisseur | Jan-Hendrik Becker |
| Regisseur | Ulrich Bentele |