Felix Klein
Production Manager at Freelancer
Berlin, Deutschland
TitelWERKSTÜCK Edition 002: Documentation of Yo Shimada’s Utsuri Table
Kampagne The HORNBACH WERKSTÜCK Edition 002
Werbende Hornbach. Bau- & Gartenmärkte
Marke Hornbach
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Fachgeschäfte
Philosophie European DIY chain HORNBACH teams up with a second globally renowned designer – Yo Shimada from Japan - to continue to make exclusive design accessible and affordable to all, with the WERKSTÜCK Edition 002, the ‘Utsuri Table’. This year’s minimalistic design reflects the current social challenge of living with less space, especially in cities. The concept is as follows: renowned designers from around the world develop designs exclusively for and with HORNBACH. The difference is this: you cannot buy them. You have to build them yourself. Investing time, rather than large amounts of money – as any other method would not be the HORNBACH way. 
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