Emma Chiu
Global Director of Intelligence at Wunderman Thompson Intelligence
Zusammenfassung
Emma Chiu leads Wunderman Thompson Intelligence, the agency’s in-house futures and innovation think-tank. She curates all content, leads creative consultancy, and provides strategic insight and trend consultancy for many Fortune 500 clients. In early 2020, she spearheaded the launch of the Wunderman Thompson Intelligence “Future 100” Report, which helps people prepare for emerging consumer behavior with 100 original trend predictions from Wunderman Thompson Intelligence. Split into 10 categories, each trend delivers a digestible snapshot of movements so far, while clearly explaining why brands and marketers should pay attention. The report’s 10 trend segments are: Culture, Tech & Innovation, Travel & Hospitality, Brands & Marketing, Food & Drink, Beauty, Retail, Luxury, Health and Finance.
Prior to Wunderman Thompson, Emma was the former art director of Monocle, where she led the art direction and design for the international Monocle brand. She also headed up Monocle’s project collaborations with brands including, ANA, InterContinental, Mandarin Oriental, Turkish Airlines and UBS.
Emma is a member of the Color Awards 2020 judging panel and served on the board of advisers for the Digital Hollywood’s Influencer Awards 2018. She regularly speaks at international conferences, including SXSW Interactive, Pause Fest and Adobe Max.
She lives in New York.
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Positionen
Global Director of Intelligence
Creative Innovation Director
Art Director
Sabbatical
– The trip included attending Beijing’s very first design week, a journey on the trans-Siberian rail, a week in the Gobi desert, and visiting several galleries across the continents including the unique MONA (Museum of Old and New Art) in Tasmania.
– Whilst I was residing in New York, I covered LuxePack packaging exhibition and HBA Global Expo for Beautystreams, Paris.
Visual Editor
– The role included generating, managing, visualising and writing new content; as well as identifying new trends and articulating them through various outputs including video, web, exhibitions, presentations and photography.
– Art directed photoshoots and video content
– Attended and covered shows including Milan Furniture Fair, Heimtextil Frankfurt, and Maison et Objet Paris.
– Directly managed trend researchers and oversaw the design team on all brand related material.
