| Titel | IMARS Cinema |
| Agentur | Tencent |
| Kampagne | IMARS Cinema |
| Werbende | Tencent |
| Marke | TENCENT YOUTH SCIENCE FESTIVAL |
| Posted | Juli 2020 |
| Geschäftsbereich | Werbung & Kommunikation |
| Story | IMARS CINEMA explores if there is water on Mars. In order to involve students from the rural Northwestern part of China, Tencent constructed a cinema on wheels and visited 10 middle and elementary schools within two months. The cinema resembles a space capsule, creating an immersive rocket-launching experience for the students. The video is projected on the glass window so students can enjoy learning through the beauty of technology. |
| Medientyp | Interaktive Outdoor Experience |
| Länge | |
| Designer | Zhenghan Cai |
| Designer | Scott Xie |
| Designer | Mogo Wu |
| Executive Creative Director | Akae Wang |
| Regisseur | Scott Xie |
| Director of Art Production | Zhenghan Cai |
| Executive Producer | Joan Wang |
| Agency Producer | Ahjan Huang |
| Cutter | Kimi Huang |
| Cutter | Dong Xie |
| Texter | Zita Zou |
| Direktor Fotografie | Ximen Lu |
| PR & Communications Director | Vincent Li |
| Brand Director | Derek Song |
| Brand Manager | Justin Lu |
| Brand Manager | Ninaw Lin |
| Art Director | Ivy Huang |
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