Nicolas dumenil
Creative director at We Are Social
Bordeaux, Frankreich
TitelTOPITO FOOTPOLL
Agentur
Kampagne TOPITO FOOTPOLL
Werbende TOPITO
Marke TOPITO
PostedNovember 2018
Geschäftsbereich Medien, Verlagswesen & Produktion
Story At Topito, we’re a social media publisher who always try to to entertain its fans.So we asked ourselves, how could we keep our fans engaged duringthe World Cup? One of the biggest distractions ever.During the World Cup, people love to predict match results. So we decided to use Instagram Polls to allow our followers to make their predictions!But at Topito, we like to keep things fun, so we created an illustration for every single game.Built around the Instagram poll button, these illustrations were all related to players, teams, countries and the ongoing results of the tournament, all created with attention to craft and copywriting.64 illustrations, that kept our fans engaged throughout the entire event.Results:-1 million votes-+10% Followers (25K)-An engagement rate 3 times higher than usual.
Medientyp Social Media
President
Gründer
Deputy Managing Director
Executive Creative Director
Creative Director
Art Director
Texter
Illustrator
Sounddesigner

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