| Titel | The second-hand new jersey |
| Brief | Accor wanted to promote the advantages of its ALL (Accor Live Limitless) loyalty program.To highlight the exceptional privileges offered by ALL, the brand and its agency developed a campaign for the much-awaited launch of the new French soccer team Paris Saint-Germain jersey, to make available the “Holy Grail” of all fans: the new jersey, already worn by the players themselves during a Champions League match.Instead of launching the new jersey in a classical way, Accor ALL has chosen a second-hand platform by partnering exclusively with Vestiaire Collective. An alternative distribution channel, original for such an international launch, and in line with the current zeitgeist. Moreover, a perfect illustration of what an exclusive ALL privilege can represent... |
| Agentur | We Are Social |
| Kampagne | The second-hand new jersey |
| Werbende | ALL - Accor Live Limitless |
| Marke | ALL |
| Posted | November 2021 |
| Geschäftsbereich | Transport, Reise & Tourismus |
| Story | ALL is the loyalty programme of the ACCOR group, to allow its members to benefit from exclusive privileges. |
| Medientyp | Interaktiv |
| Geschäftsführer | Vincent Reynaud-Lacroze |
| Creative Director | Nicolas dumenil |
| Senior Art Director | Paul Grange |
| Senior Copywriter | Simon Rizo |
| Group Account Director | Vanessa Sayarath |
| Berater | Olivia Chillan |
| Head of Strategy | Jean-Baptiste Bourgeois |
| Produktionsleitung | Cécile Ousset |
| Agentur TV-Produzent | Annabelle Claverie |
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