|Werbende||Colombo Municipal Council|
|Marke||Colombo Municipal Council|
|Geschäftsbereich||Informations-/Hilfevereinigung über der Krankheit|
|Story||In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.|
|Medientyp||Fernsehen & Kino|
|Executive Creative Director||Ruchi Sharma|
|Direktor Strategische Planung||Shehan Samarasinha|
|Art Director||Zeeshan Saligh|
|Idea Creation||Shehan Samarasinha|
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