Shehan Samarasinha
Director - Strategic Planning at Triad Pvt Ltd
Colombo, Sri Lanka
TitelLife Chant
Agentur
Kampagne Life Chant
Werbende Colombo Municipal Council
Marke Colombo Municipal Council
PostedJunI 2019
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
Story In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.
Medientyp Fernsehen & Kino
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Executive Creative Director
Direktor Strategische Planung
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