| Story | Brazil has one of the world's largest LGBTQI+ populations: more than 20 million people – or almost 10% of the country's total. However, it is also the country with the worst rate of violence against this population, with a death recorded every 19 hours. Despite the approval by the Federal Supreme Court of the bill that classifies homophobia as a crime, on June 13, 2019, the situation has not improved much ever since. According to a survey by the Folha de S.Paulo newspaper, 92.5% of the LGBTQI+ population reports that violence has increased.In order to reinforce the government's commitment to protecting its citizens and the sovereignty of the Brazilian Constitution, São Paulo's Brazil Bar Association's (OAB-SP) Diversity Commissionreleases this week the Pride Constitution. Created by the SunsetDDB agency, the project uses the design and colors of the LGBTQI+ flag to highlight that the Brazilian Constitution already has several rights that should protect this population, but these are unknown to and violated by a significant portion of the Brazilian population and government.The initiative invited lawyers from the São Paulo's Brazil Bar Association's (OAB-SP) Diversity Commission to find and emphasize these rights using the colors of the LGBTQI+ flag. Each color represented a different type of crime: assault, insult and defamation, psychological violence, institutional violence, sexual violence, and homicide. The result gave rise to a special edition of the Constitution – colorful and with a unique design – which inspired the new bill by Congressman David Miranda (PSOL), presented in Brasília requesting that 30% of the copies of the Brazilian Constitution be printed in these colors.In a limited run length, print copies were produced and distributed to influencers, advocates of the cause and prominent icons in the fight against LGBTQphobia. To expand access to the general population, the project is also 100% available online for download, with tools and clippings that enable the sharing of excerpts and specific articles on social media. |