| Titel | Crush The Speed |
| Agentur | Hungry Boys |
| Kampagne | Crush The Speed |
| Werbende | Alfa Strakhovanie |
| Marke | Alfa Strakhovanie |
| Posted | November 2013 |
| Geschäftsbereich | Versicherung |
| Philosophie | Hungry Boys’ new campaign for insurance company Alfa Strakhovanie, “Crush The Speed,” uses strategically-placed totaled cars to curtail speeding in Moscow — which has one of the highest rates of road fatalities in the world But Hungry Boys doesn’t just decide where to place the wrecked vehicles themselves, they allow people to decide which locations are in most need of the warnings. Visitors to the “Crush The Speed’ campaign site can vote on the locations of the seven cars used in the campaign using Google Maps. The location of the cars is changed every week, causing responsible driving and/or rubber-necking in a brand new area. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Creative Director | Vlad Sitnikov |
| Creative Teammitglied | Arthur Miroshnichenko |
| Produzent | Victor Kozlov |
| Designer | Ilya Shakirov |
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