Kate Howe

Kate Howe

Executive Director at MSQ Partners
London, Großbritannien

Zusammenfassung

Kate has 30 years of extensive agency and client-side experience with British, European and global clients. She has experience working at senior management and C-Suite levels with clients such as Cola-Cola, Sony, McDonald’s, Heinz, Post Office, Kellogg’s, John West, Beiersdorf, Vodafone and Santander.

Kate was seconded to Burger King as UK Marketing Director in 1996 and took on her first agency leadership role in 2001 as Managing Director at Leo Burnett London.

In 2004 she joined private-equity backed Gala Group as board-level Marketing Director, becoming Group Marketing Director when the company merged to form the £4.2bn Gala Coral Group a year later. 2008 brought her back to agency life for a senior role as President of Draftfcb London where she worked closely with clients such as Post Office, NIVEA and TD Waterhouse before being appointed CEO of Draftfcb Europe in 2012. Whilst there she successfully led the pitch for the global £40m Beiersdorf account, secured the pan-European Celesio business and led the acquisitions of Blue Barracuda and Inferno.

Kate then led the UK re-launch of gyro Communications, a PE backed global micro network dedicated to B2B marketing which was sold to Dentsu Aegis Network (DAN) 3 years later and Kate subsequently joined the DAN UK board until most recently joining PE-backed MSQ Partners as a Director and also becoming a member of the Board of Trustees of Macmillan Cancer Care.

Kate relishes a challenge and has significant experience in both the restructuring of troubled agencies to turn around their trajectory by redefining their focus and infusing them with new life, and in the relaunching of major brands. She is Honorary Secretary of the IPA and a member of several key industry bodies such as Marketing Society and Marketing Group of Great Britain and is a regular contributor to The Drum.

Branchenerfahrung

Positionen

executive director
MSQ
Großbritannien
January 2020 - Derzeit hier (6 months)
Chief Growth Officer
London, Großbritannien
June 2018 - Derzeit hier (2 years 1 month)
My role spans new business, internal and external comms and marketing.
Chaiman
London, Großbritannien
2018 - Derzeit hier (2 years 6 months)
2869 Hobhood

Hobhood

MARKE:
Franke
AGENTUR:
Gyro
2154 Shower

Shower

MARKE:
Franke
AGENTUR:
Gyro
2041 Food

Food

MARKE:
Franke
AGENTUR:
Gyro
2293 Sink

Sink

MARKE:
Franke
AGENTUR:
Gyro
2489 Oven

Oven

MARKE:
Franke
AGENTUR:
Gyro
Exec Director, Creative, UX and Commerce
London, Großbritannien
June 2019 - December 2019 (6 months)
Responsible for our Creative, Content, CX and commerce brands including McGarry Bowen, gyro, B2B International, Isobar, John Brown, BJL and Whitespace, building synergies and leveraging our network to help our clients keep, win and grow their best customers
CEO
London, Großbritannien
2014 - 2018 (4 years)
I joined this PE backed micro-network with the desire to do something more entrepreneurial. B2B marketing is becoming more sophisticated and higher on the agendas of management boards. I saw a gap in the market where I could use my experience of operating at C-Suite level with clients internationally to create a B2B agency with a real point of difference.

Our UK clients include Vodafone, HP Inc, Workplace by Facebook, Workday, Jones Lang Lasalle, and JLR.
See less
2869 Hobhood

Hobhood

MARKE:
Franke
AGENTUR:
Gyro
2154 Shower

Shower

MARKE:
Franke
AGENTUR:
Gyro
2041 Food

Food

MARKE:
Franke
AGENTUR:
Gyro
2293 Sink

Sink

MARKE:
Franke
AGENTUR:
Gyro
2489 Oven

Oven

MARKE:
Franke
AGENTUR:
Gyro
President, Europe & UK
London, Großbritannien
2009 - 2013 (4 years)
Draftfcb

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society.

I joined Draftfcb, part of the global FCB network and one of the few fully integrated agencies of its type in the world, as President of the London agency, leading successful pitches for Beiersdorf's global account, Coca-Cola 2012 global Olympic Shopper pogramme, TD Waterhouse and LLoyds Pharmacy among others. I then stepped up to become Regional President, Europe, joining the global board and responsible for 12 wholly owned and 25 part-owned/affiliate agencies in the region, working closely with international clients such as Mondelez, Beiersdorf and Celesio
Managing Director
Nitro Ltd
Großbritannien
2008 - 2009 (1 year)
Nitro was a predominantly digital integrated marketing agency, with Volvo, Foot Locker Europe, Mars and RBS as lead clients. Over 12 months I hired a new senior management team, merged the three previously acquired agencies to create one bottom line, raised the agency profile with key intermediaries and journalists and oversaw £3.5m of new business income as well as personally leading and driving the growth of three key client accounts.
Group Marketing Director
Gala Coral Group
Großbritannien
2004 - 2008 (4 years)
I joined private-equity backed Gala Group as board level Marketing Director, becoming Group Marketing Director when the company merged with Coral Eurobet to form the $4.2bn Gala Coral Group in 2005, running multi-channel campaigns across land-based and e-commerce estates of our three primary brands.

This included wholescale re-branding Gala Bingo and Gala Casino, launching a partnership with Nectar, building a substantial in-house data analytics capability, all group PR responsibilities and the launches of interactive TV channel Gala TV and gaming site galabingo.com as well as working closely with the trade a regulatory bodies.
Board Director
London, Großbritannien
2003 - 2004 (1 year)
AMV BBDO work with 80 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. Whatever the challenge, AMV shape their solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast.... See more
Client Services Director to MD
London, Großbritannien
1997 - 2002 (5 years)
Account Director
DMB&B
Großbritannien
1995 - 1997 (2 years)

Employment Duration2 yrs
LocationLondon, United Kingdom

Ausbildung

BA Business Studies

1986 - 1990 (4 years)

Weitere berufliche Aktivitäten

PHNX Tribute, Paris

Awards Jury Member

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