Electra Klidaki

Electra Klidaki

Head Of Strategy at DeLeMa McCann Cyprus
Zypern

Zusammenfassung

I lead McCANN Cyprus’s strategy practice. As a member of one the country’s leading communications agencies, I work with innovative brands including Coca-Cola, BMW, MTN Cyprus, Bank of Cyprus and Carlsberg.


My experience includes:
Brand positioning and strategy
Brand building and communication
Campaign development
Target audience research

Sprachen
  • Englisch - Pro
  • Griechisch - Native

Positionen

Head Of Strategy
Nicosia, Zypern
2015 - Derzeit hier (5 years 6 months)
Head Of Strategy Jan 2019 – Present
Lead advisor on brand strategy, campaigns and marketing communications across all McCann Cyprus brands.
Specializes in the identification and development of intelligence and insights for some of the most iconic brands in the country, including Coca-Cola, BMW, MTN Cyprus, and Carlsberg.
Works closely with account management, PR and digital teams to deliver smart, differentiated and strategically grounded ideas to clients.
Develops focused, insightful and inspiring creative briefs.

Senior Strategy Planner Jun 2016 – Dec 2018
Demonstrated ability to construct insightful, data-informed strategic thinking that guided creative approaches.
Helped grow the agency’s business intelligence and consumer research unit, by leading two cross-country qualitative research projects in cooperation with the McCann network.
Set the vision, process and implementation of the department.
Trained all employees on the new McCann strategy tools.

Junior Strategy Planner Jan 2015 – Jun 2016
Helped establish and grow the agency’s first strategy department.
Developed solid primary and desk research skills to uncover deep organizational, media, and audience insights.

Ausbildung

Master of Science (MSc) in Strategic Marketing

2011 - 2012 (1 year)

BA (Hons) - Marketing with Business

2007 - 2010 (3 years)

Weitere berufliche Aktivitäten

PHNX Tribute, Paris

Awards Jury Member

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