Rogger Kenneth Schales
Associate Creative Director at Publicis Groupe Sri Lanka
Colombo, Sri Lanka
TitelAnchor Newdale Strawbery - Case Study
Werbende N/A
Marke Anchor Newdale - Strawberry
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 1
Story Sri Lanka is a tiny island on the world map with its own set of social and cultural nuances. Surprisingly, BTL advertising still plays a big role here and has a huge impact. So when Anchor Newdale wanted to launch its Strawberry flavoured Yogurt and Milk, going with the traditional ATL approach was not an option. We needed to think local for an impactful launch.
Medientyp Außenwerbung
Länge
Art Director, Project
Idea Creation

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