Kalle Hellzen
ECD at 180 Kingsday
Niederlande
TitelThe Autonomous Broadcast Network
Agentur
Kampagne The Autonomous Broadcast Network
Werbende KeeMotion
Marke The Autonomous Broadcast Network
Datum der ersten Ausstrahlung/Veröffentlichung 2017
Geschäftsbereich Mode, Kleidung & Schuhe
Philosophie ShotTracker®, the provider of automatic real-time performance data for basketball teams, and Keemotion®, the leader in automated video production, came together to power the 80th National Association of Intercollegiate Athletics (NAIA) Division I Men’s National Championship Basketball Tournament, serving automatic real-time analytics and high-definition video to coaches, players and fans alike.

The technology was used in 31 games over the course of the six-day tournament, and was the first time unmanned technology was used in a tournament to gather player analytics and video.

The insight behind these technologies, and ultimately this event, is that players and teams improve with more data about their performance, and fans crave sports-related content. The challenge for smaller college conferences, high schools and travel teams is the cost and resources required to gather advanced analytics and video. These technologies open that capability to teams and tournaments at every level of play.
Medientyp Fernsehen & Kino
Länge
Corporate Name of Client
R/GA Ventures Executive Management
R/GA Ventures Executive Management
R/GA Ventures Executive Management
R/GA Ventures Executive Management
Creative Lead
Creative Lead
Chief Technology Officer
Marketing Innovation Managing Director
Production
Production
Production
Production
Production
Production
Strategy
Social Strategy
Technology Company
Technology Company
ShotTracker Co-Founder
Chief Executive Officer
Chief Operating Officer (COO)
ShotTracker Co-Founder
Chief Executive Officer
Chief Operating Officer (COO)
ShotTracker Chief Marketing Officer
ShotTracker Product/Engineering
ShotTracker Product/Engineering
ShotTracker Product/Engineering
ShotTracker Product/Engineering
ShotTracker Product/Engineering
ShotTracker Product/Engineering
ShotTracker Design
Keemotion Chief Executive Officer
Keemotion Chief Operating Officer
Keemotion Chief Technology Officer
Keemotion Product/Engineering
Keemotion Product/Engineering
Keemotion Product/Engineering
Keemotion Product/Engineering
Keemotion Product/Engineering
Keemotion Design/Marketing
Keemotion Design/Marketing
Fox Management
Fox Management
Fox Management
Fox Management
Intel Management
Intel Management
Intel Management
NAIA Management
NAIA Management
NAIA Management
NAIA Management
LA Dodgers Executive Management
LA Dodgers Executive Management
LA Dodgers Executive Management

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