Alexis Ospina
CCO at VMLY&R
Mexiko
TitelSingles of Deterioration
Agentur
Kampagne Singles of Deterioration
Werbende Teatro Castella
Marke Teatro Castella
Datum der ersten Ausstrahlung/Veröffentlichung 2015
Philosophie We created various singles using the sounds of the deterioration found in the chairs, lights, electric cables, the squeaky floor, curtains, among others.We launched the singles on national radio stations and sent the message across Costa Rica. 
Problem For over 60 years, Castella Theatre has sculpted the musicians that are most heard in Costa Rica´s radio. In 2014, this theatre was going to be closed due to its deplorable conditions, putting the country´s new generation of musicians at stake. 
Ergebnis Thank to the help of all, the theatre is now being restored.And we´ll finally all listen to what makes us proud, once again, our music. 
Medientyp Fernsehen
Länge
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Texter
Texter
Regisseur
Aufnahmestudio

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