Alexis Ospina
CCO at VMLY&R
Mexiko
TitelThe Same Blood
Agentur
Kampagne The Same Blood
Werbende Special Olympics
Marke Special Olympics Mexico
PostedApril 2019
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
Story During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives.

The film shares the story of a young boy’s pursuit to follow in his father’s footsteps. Inspired by the sight of future Olympians studying the arts of Judo, we follow the boy as he works to begin his own training in the sport. In the end, we see that his biggest inspiration is his father.

Medientyp Fernsehen & Kino
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