Rolling Stone Argentina - "Steves"

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Titel	Steves
Agentur	the community
Kampagne	Steves
Werbende	Rolling Stone Magazine
Marke	Rolling Stone Argentina
Posted	November 2015
Geschäftsbereich	Medien, Verlagswesen & Produktion
Story	The spot opens with images of Steve Jobs and the question that he asked and changed the world: ¨could it be simpler?¨. As of that moment we start seeing different people dressed like Steve Jobs, wearing his typical jeans, black turtleneck and sneakers. These people all ask questions about their daily lives that probably, unlike the real Steve Jobs’ question, won’t change the world. What Rolling Stone Magazine proposes however, at the end of the commercial, is for people to question everything because maybe at some point another question that will make a difference could emerge. At that final moment we see all the characters dressed as Steve Jobs, together. We cut to Rolling Stone’s logo and the concept: Question everything. Rolling Stone is a biweekly magazine that focuses on popular culture.
Medientyp	Fernsehen & Kino
Creative Director	José Molla
Creative Director	Ramiro Raposo
Creative Director	fernando sosa
Texter	Juan Mesz
Art Director	Fernando Zagales
Fotograf	Adolpho Veloso
Produktionsfirma	Fulano Filmes
Regisseur	Mariana Youssef
Filmproduzent/Produzent	Tadeu Piantino
Agency Producer	Matias Castro
Account Executive	Sebastian Diaz
Kundenbetreuer	Lucas Sáez