Titel | #StillSpeakingUp |
Titel (Originalsprache) | #SEGUIMOSHABLANDO |
Agentur | Publicis Mexico |
Kampagne | #StillSpeakingUp |
Werbende | Propuesta Civica AC |
Marke | Propuesta Civica AC |
Posted | Mai 2019 |
Geschäftsbereich | Gemeinnützige Organisationen |
Slogan | #StillSpeakingUp |
Story | Mexicans seem to have become desensitised to news about murders, even when those killed are journalists. So, four murdered journalists rose from the dead to issue a strong message: "They tried to silence us, but we're #StillSpeakingUp". The social campaign involved two years of research and the help and support of the victims' families and colleagues. Content included video and unpublished articles "miraculously" tweeted by the reporters who'd lost their lives. |
Medientyp | Case Study |
Länge | |
Werbeagentur | Publicis Mexico |
Chief Executive Officer (CEO) | Juan Carlos Tapia |
Chief Creation Officer | Diego Wallach |
Head of art | Luis Sordo |
Leiter Strategie | Samantha Hernández |
Art Director | Maricarmen Mercado |
Texter | Diego Wallach |
Press Relations | Ana Ramos |
PR | Tai Damsky |
Content design | Rodrigo Rodríguez |
Post-Produktion | Prodigious |
Cutter | Karen Gómez |