| Titel | Biodiversity |
| Agentur | Publicis Montreal |
| Kampagne | Tobacco VS Planet |
| Werbende | RSEQ/De Facto |
| Marke | RSEQ/De Facto |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 11 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Your addiction. Our affliction. |
| Philosophie | How do you raise awareness to today’s youth (17–25), a demographic that’s increasingly jaded with anti-smoking campaigns? By showing them the very real impact of the tobacco industry on something they’re interested in and concerned about: the environment. |
| Medientyp | Interaktiv |
| Länge | |
| Creative Director | Mélissa Charland |
| Regisseur | Jérémie Saindon |
| Produktionsfirma | 4ZERO1 |
| Produktionsleitung | Sann Sava |
| Texter | Olivier Giguère |
| Texter | James Viloria |
| Texter | Éléonore Hurtibise |
| Art Director | Eric Bouchard |
| Art Director | Mylène Bénard |
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