Over the last 20 years I've worked in a creative capacity at agencies including Jack Morton New York, Host/Havas’s PR arm, Red Agency, Clemenger BBDO’s experiential agency, Traffik, and I now head up INVNT's creative output for the APAC region.
Over the course of my career I've produced award- winning creative campaigns in Sydney, New York and Dubai, for brands including Samsung, Sony, Schweppes, Vivid Sydney and SXSW. My work has been recognised at major international and local awards shows including Cannes Lions, The Australian Effies, Spikes Asia and The Mumbrella Awards.
My career began in fashion marketing and design at Volcom, Ben Sherman and Billabong, and I transitioned agency side when brand experience was first emerging in Australia. From there I evolved into more traditional marketing and advertising roles, where brand experience often had a prominent role to play.
A passionate environmentalist, I am the founder of non-for-profit organisation GoodSurfWax. I was invited to participate in the first D&AD Impact Academy Master Class in New York as part of their 2018 Impact Awards off the back of this.
I am a pro-active mentor, guest lecturing on a range of topics related to the creative discipline at Bond University in Queensland, Australia, and have sat on judging panels for awards including the Effies North America.