| Titel | Mexico Extra |
| Agentur | Leo Burnett Mexico |
| Kampagne | Mexico Extra |
| Werbende | AB Inbev |
| Marke | Corona |
| Posted | Januar 2019 |
| Geschäftsbereich | Bier, Cidre |
| Story | In September 2017, millions of Mexicans were affected by the most devastating earthquake in 32 years; however, something good came out of it: a new Mexican sense of unity.When people had no strength left, they brought out more to help each other. In Mexico, we call this: “Giving the extra”.Corona wanted to take the spirit of the tragedy to bring people together in an effort to rebuild. We decided to “Give the Extra” too, starting with the most important thing we have: our name.We rebranded Corona Extra to Mexico Extra. No longer saying “The finest beer”, but claiming with pride and to the whole country “We always can”.Removing the name from our can was a symbol showing the tragedy was not about Corona, it was about rebuilding and encouraging Mexicans to keep their high spirit. |
| Medientyp | Case Study |
| Global Chief Creative Officer | Mark Tutssel |
| Chief Executive Officer (CEO) | Horacio Navarro |
| Chief Creative Officer | Federico Russi |
| Creative Director | Aldo Gonzalez |
| Head of Art | Jorge Marrufo |
| Etatdirektor | Hugo Rivapalacio |
| Agency Producer | Roberto Collazo |
| Agency Producer | Jesús Almazán |
| Texter | Aldo Gonzalez |
| Texter | Pablo Miranda |
| Art Director | Andrés Landivar |
| Art Director | Alan Daniel Benavides |
| Art Director | Raquel Jaúregui |
| Art Director | Maximiliano Hernández |
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