| Titel | Axe You Masterclass |
| Werbende | Unilever |
| Marke | Axe |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
| Story | Girls, humor, basketball - these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover more substantial within themselves? Introducing Axe Masterclass. A series on online and on-ground classes headed by four local influencers that are based heavily on the top 4 new passion points we discovered for men. Students who finished on top of each class were given a chance to collab with their mentors, a film grant, and even a job offer. Masteclass videos were also produced online to reach more men. |
| Medientyp | Events |
| Länge | |
| Creative Director | Roman Carlo Olivarez |