Monica  Moro
Chief Creative Officer at McCann
Madrid, Spanien
TitelTu casa tiene algo que decirte (I Stay Home)
Agentur
Kampagne #IStayHome
Werbende IKEA
Marke Ikea
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Einzelhandel, Vertrieb & Gastättengewerbe
Story The home has always been our refuge, and now, it’s the best way to protect ourselves and others from this unprecedented situation. That’s why Ikea Spain wants to pay tribute to our homes — the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination The new campaign in partnership with McCann Spain, '#YoMeQuedoEnCasa (I Stay Home) 'was created in the spirit of celebrating our homes. The film encourages people to see their homes from a new perspective, and challenges them to view it as a place where new experiences can be enjoyed together.
Medientyp Internet-Film
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