Titel | A look that sounds |
Agentur | emg |
Kampagne | A look that sounds |
Werbende | Hasbro |
Marke | Transformers Х Chapurin |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 12 |
Geschäftsbereich | Andere |
Philosophie | Alcohol left aside, we all know that youngsters love 2 things: fashion and music. To engage them into brand, we used C-C-Combo of the two. To create a look that sounds, fashion designer Igor Chapurin created Bumblebee-inspired capsule collection, where every item received it’s own sound-id. This is how the first fashion audio-show, where people not only LOOKED at outfits, but rather LISTENED to them, came to life. Yay to the young! Total OTS 138 693 065 54 715 738 total reach |
Medientyp | Case Study |
Länge | |
Marketing Director | Olga Machilskya |
Marketing Manager | Tatiana Nufferova |
Brand Manager | Alena Andreeva |
Director | Maya Moskvicheva |
Managing partner, creative & strategy, e | Anton Melnikov |
Chief Creative Officer | Maxim Kolyshev |
Creative Director | Evgeny Tatarnikov |
Creative Director | Pavel Petukhov |
Texter | Andrey Brovko |
Strategic Planning Director | Igor Efimov |
Producer | Anna Vergun |
Creative Designer | Ekaterina Isupova |
Art Director | Alexey Rogov |
Managing Director | Tatyana Tarmogina |
Head of Client Service | Natalya Reshetina |
Digital Account Director | Maxim Shishkov |