Anton Melnikov
Chief Creative Officer at e:mg
Moscow, Russland
TitelA look that sounds
Agentur
Kampagne A look that sounds
Werbende Hasbro
Marke Transformers Х Chapurin
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 12
Geschäftsbereich Andere
Philosophie Alcohol left aside, we all know that youngsters love 2 things: fashion and music. To engage them into brand, we used C-C-Combo of the two. To create a look that sounds, fashion designer Igor Chapurin created Bumblebee-inspired capsule collection, where every item received it’s own sound-id. This is how the first fashion audio-show, where people not only LOOKED at outfits, but rather LISTENED to them, came to life. Yay to the young! Total OTS 138 693 065 54 715 738 total reach
Medientyp Case Study
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Marketing Director
Marketing Manager
Brand Manager
Director
Managing partner, creative & strategy, e
Chief Creative Officer
Creative Director
Creative Director
Texter
Strategic Planning Director
Producer
Creative Designer
Art Director
Managing Director
Head of Client Service
Digital Account Director

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