| Titel | Rewind to the 80's - CassetteTape |
| Agentur | emg |
| Kampagne | Rewind to the 80's |
| Werbende | Hasbro |
| Marke | Transformers |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 |
| Geschäftsbereich | Andere |
| Philosophie | In 2018, we happened to host an event inspired by Transformers and 80’s culture. We were picky about guests and wanted to see just those who knew 80’s vibe and could appreciate it. But how could we ‘filter off’ those who were too young or not enthusiastic enough? We thought, and thought, and thought, and eventually we wrote event invitation details on the cassete tape and packed it together with a pencil. This way we made guests rewind to 80’s and to find out a way to 80’s inspired event. See — people, who new how to rewind a tape with a pencil, were indeed the ones we wanted to invite! And, judging by the media buzz, they appreciated it. Results: 1 cassete. 1 pencil. 54 715 738 reach |
| Medientyp | Internet-Film |
| Länge | |
| Marketing Director | Olga Machilskya |
| Marketing Manager | Tatiana Nufferova |
| Brand Manager | Alena Andreeva |
| Director | Maya Moskvicheva |
| Managing partner, creative & strategy | Anton Melnikov |
| Chief Creative Officer | Maxim Kolyshev |
| Creative Director | Evgeny Tatarnikov |
| Creative Director | Pavel Petukhov |
| Texter | Andrey Brovko |
| Strategic Planning Director | Igor Efimov |
| Producer | Anna Vergun |
| Creative Designer | Ekaterina Isupova |
| Art Director | Alexey Rogov |
| Managing Director | Tatyana Tarmogina |
| Head of Client Service | Natalya Reshetina |
| Digital Account Director | Maxim Shishkov |
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