| Titel | IKEA Sleeves |
| Agentur | emg |
| Kampagne | Gratitude on our skin |
| Werbende | IKEA |
| Marke | IKEA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Philosophie | Сelebrating 75 years of IKEA, we wanted to say 'thank you' to every customer who have been with us. The problem was — we could not mess with classic navigation scheme of IKEA. Too bad :( So we used the best ad space available and put this gratitude on our skin — i.e. employee arms. Well, almost so. Technically, we created tattoo-sleeves where key brand items were portrayed along with a phrase 'thanks for coming!’ This is how we said 'thank you’ to every customer, using 0 media budget and earned a lot of free media mentions. Well done, huh? |
| Medientyp | Fernsehen |
| Länge | |
| Country Payments Manager | Olesya Voronina |
| Country Loyalty Manager | Yulia Avtonomova |
| Managing partner, creative & strategy | Anton Melnikov |
| Creative Director | Maxim Kolyshev |
| Creative Director | Tatarnikov Evegeny |
| Art Director | Vadim Petrov |
| Pre Press Designer | Sergey Zinchuk |
| Creative Designer | Ekaterina Isupova |
| Art Director | Alexey Rogov |
| Texter | Selivanova Ekaterina |
| Client Service Director | Andrey Trubetskoy |
| Account Director | Solovyeva Anna |
| Account Manager | Shager Alina |
| Account Manager | Gubina Kristina |
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