Jarek Wiewiorski Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
Ad Forum is an important place of exchanging information about people and their work. PHNX creates a bond for those who come here. I support that, and I am honored to join a jury of great and diverse talents.
What impact do you think the event might have on the industry?
With creative festivals agenda disrupted, it is the right time for a one-off, free-to-enter festival, which sources in the online ad platform. PHNX is a great wat to catch-up on what is being done locally, regionally and makes it easier to enter when agencies trying to save on sending out the work.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
I think it is absolutely necessary to broaden our juries in the festivals to address a more complicated and diverse world and promote creativity as a single most important factor of the market success.
What will you be looking for when you start judging the entries?
A true resolution of people real problems - big and small.
What lasting impact might the current crisis have on creative work?
We cannot do much ot the planning and have to be more agile. It is a window of opportunity for innovations. 2020 torture tests businesses and their models. I expect a burst of creativity when it comes to brands involvement and social responsibility - not just in communication but in products and services innovations.
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