| Titel | The BMW Art of Energy (Film Case) |
| Agentur | Wieden + Kennedy |
| Kampagne | The BMW Art of Energy |
| Werbende | BMW |
| Marke | BMW |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 11 |
| Geschäftsbereich | Autos |
| Story | BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race. |
| Medientyp | Interaktiv |
| Länge | |
| Executive Creative Director | Vivian Yong |
| Executive Creative Director | Ian Toombs |
| Creative Director | Fish Ho |
| Creative Director | Erwin Federizo |
| Head of Design | Fish Ho |
| Art Director | Cee Chen |
| Junior English Copywriter | Matteo Marchionni |
| Texter | Lance Liang |
| Designer | Helen Yu |
| Motion Design | Boyang Xu |
| Head of Integrated Production | Sanne Drogtrop |
| Executive Content Producer | Bernice Wong |
| Kreative Technologie | Rhys Turner |
| Interactive Production | Xiong Xiong |
| Integrated Producer | Angela Liu |
| Produktionsmanager | Vic Zhang |
| Senior Editor | Leon Yan |
| Etatdirektor | Michelle Gao |
| Kundenbetreuer | Caroline Ma |
| Account Executive | Sissi Yan |
| Etat-Planer | David Lin |
| Digital Planner | Nicholas Nie |
| Lead Project Manager | Nicole Bee |
| Business-Manager | Jessica Deng |
| Marketing Director | Jessica Sinn |
| Public Relations | Evelyn Hsu |
| Visual Artist | Joshua Davis |
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