Bundaberg Rum - "Bundy Think Tank"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australien

10094

Marke: Bundaberg Rum
Länder: Australien

Werbende: Diageo

Titel	Bundy Think Tank
Agentur	Leo Burnett Sydney
Kampagne	Bundy Think Tank
Werbende	Diageo
Marke	Bundaberg Rum
Posted	JunI 2011
Geschäftsbereich	Spirituosen
Philosophie	Bundaberg Rum is a brand with a history of ingenious thinking – the rum was created in 1888 as an ingenious solution to a molasses surplus. But in recent years young men had come to see the brand as unintelligent. They had grown up seeing Bundy as a very ‘Aussie’ brand much loved by their fathers and older brothers, but to them it was lowbrow. Our objective was to re-establish Bundaberg Rum as a brand that stood for ingenious thinking, and re-connect with a younger, more intelligent audience. Our solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed. The Think Tank is an application that lives on the Bundaberg Rum facebook page. To launch Think Tank we created a film featuring Bundaberg’s founding Sugar Miller. He asked people to join the Think Tank and submit their conundrums. People went to our page and gave us their conundrums. We then chose the most heinous conundrums and asked the members to solve them. They sent us their solutions. The most ingenious solutions was chosen and turned into films.
Medientyp	Internet-Film
Software Entwickler	Kevin Brown/William Parry
Produzent	Adrian Gunadi
Musik	Song Zu
Redaktionsbüro	Guillotine
Post-Produktion	Cutting Edge
Direktor Fotografie	Daniel Ardilley
Regisseur	Robin Walters
Agency Producer	Tim Denton
Etat-Planer	Warwick Heathwood
Etatdirektor	Jodi McLeod
Leiter Kundenkontakt	Peter Bosilkovski
Art Director	Dan Oliva
Other	Rob Kleckner
Art Director	Kieran Ots
Texter	Rupert Taylor
Art Director	Time Green
Creative Director	Tim Greenwood
Executive Creative Director	Andy DiLallo
Designer	David Mugford
Produzent	Tara Riddell
Produzent	Peter Grasse