Istvan Bracsok
Chief Creative Officer and Founding Partner at White Rabbit Budapest / Founding Member, Member of the Board and Member of the Global Creative Council at by The Network at White Rabbit Budapest
Budapest, Ungarn
TitelLiving Coral
Titel (Originalsprache)#KEEPLIVINGCORAL
Agentur
Kampagne Colour of the Year 2019
Werbende WWF
Marke WWF Hungary
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 1
Geschäftsbereich Gemeinnützige Organisationen
Story For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems. #keeplivingcoral recreates Pantone’s Living Coral visual using garbage taken from the oceans: a contradiction that exposes the ugly truth.
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