| Titel | Against brown bottles |
| Agentur | Serviceplan Group |
| Kampagne | Against brown bottles |
| Werbende | Anheuser-Busch |
| Marke | Beck's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 8 |
| Geschäftsbereich | Bier, Cidre |
| Story | Summer 2018: While Beck’s calls to a design contest on its bottles, media spreads a disturbing photo from Eastern Germany, of right-wing protests turning violent. Unmistakable, in the middle of the photo: a Beck’s promo bottle. We wanted to make sure that Beck’s never gets into the wrong hands again. That’s why we answered only two hours after the photo made the news, with the pre-release of a design entry. The label has an unmistakable double-meaning. Literally translated, it’s “Against brown bottles”. But in Germany, “brown” is a synonym for right-extremists and “bottle” for idiot. A political statement that eventually reads: “Against right-wing idiots”. Our post made the right-wing party and others boycott Beck’s but expressed what all of Germany felt. The label generated more than 505.000 interactions and became reality – in form of more than 2,5 million bottles that were sold out in no time all over Germany. |
| Medientyp | Social Media |
| Länge | |
| Chief Creative Officer | Alexander Schill |
| Account Executive | Thomas Heyen |
| Account Executive | Markus Kremer |
| Account Executive | Florian Klietz |
| Account Executive | Kristian von Elm |
| Account Executive | Lars Holling |
| Kundenbetreuer | Sabrina Schwartz |
| Kundenbetreuer | Mariah Kattmann |
| Creative Director | Ronnie Patt |
| Designer | Dennis Fritz |
| Designer | Sebastien Stabenau |
| Produktionsfirma | element e |
| Art Director | Sudarshan Waghmare |
| Art Director | Sine Hansen |
| Art Director | Philipp F. Trübiger |
| Texter | Jan-Erik Scheibner |
| Texter | Melis Adigüzel |
| Texter | Joy Chakravorty |
| Final Art Work | Nils-Christian Sperling |
| Regisseur | Jeffrey Lisk |
| Regisseur | Bernd Possardt |
| Direktor Fotografie | Chris McKissick |
| Produktionsleitung | Patrick Volm-Dettenbach |
| Produzent | Sebastian Schröer |
| Produzent | Bernd T. Hoefflin |
| Geschäftsführer | Christoph Köhler |
| Produktionsassistant | Madeliene Pfisterer |
Mehr Projekte
ALLE SEHENLove Crossings
- MARKE:
- Billy Boy
- AGENTUR:
- Serviceplan Campaign
Your Turn
- MARKE:
- World Animal Protection
- AGENTUR:
- Serviceplan Campaign
Beck's Soundpils
- MARKE:
- Beck's
- AGENTUR:
- Serviceplan Campaign