Pedro Americo
Executive Creative Director at McCann Germany
Berlin, Deutschland
TitelADC Takeover
Agentur
Kampagne ADC Takeover
Werbende Interone
Marke Interone
PostedOktober 2013
Geschäftsbereich Festivals & Messen
Story In 2013 Interone BBDO had a new positioning. Engineering Ideas. Creating involvement. At the same time the agency looked for recruiting creative people. The challenge was to promote the agency in a relevant and creative way so the best creative will want to work at Interone. 
Philosophie So we gave users the chance to do it right away! We replace our gold winner on the ADC site with a special banner. Although the banner shows our winner, like any other winner on the site, when the user clicks on it, the banner doesn’t enlarge the picture. It opens a video Chat with one of our ECDs. Than a direct interview is starting immediately.
Problem The agency just won the German ADC award and It led us to an insight: Often Advertisers that watch an award wining works think to themselves “I wish I was working in this agency”. 
Medientyp Case Study
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Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
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Art Director
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Grafik-Designer
Programming Manager
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