Marcelo Maciel
Associate creative director at MullenLowe Boston
Boston, Vereinigte Staaten von Amerika
TitelMuch more than trees
Agentur
Kampagne Much more than trees
Werbende Só Ação
Marke Só Ação
PostedJanuar 2012
Geschäftsbereich Umwelt & Ökologie
Philosophie In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Duran, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas. 
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