Sávio Hatherly
Senior Art Director at O Escritório
Lisbon, Portugal
TitelASICS' Foot Type Test AD
Agentur
Kampagne Foot Type Test AD
Werbende ASICS Corporation
Marke Asics
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 5
Geschäftsbereich Unisex Schuhe
Slogan ASICS creates a thermochromic print ad that allows you to do your Foot Type test on it.
Story Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoes wear themselves out on the outer area of the sole), pronator (wear themselves out on the inner area of the sole) or neutral (when the sole wears itself out uniformly).

The ASICS' FOOT TYPE TEST AD can be seen on the cover of latest editions of the Runners and Women's Health magazines.
Medientyp Kundenzeitungen
Länge
Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Attendance
Attendance
Attendance
Attendance
Etat-Planer
Media Director
Media Director
Media Director
Media Director
Media Director
Production Management
RTVC
Art Buyer
Art Buyer
Publisher
Publisher
Motion Design
Filmproduzent/Produzent
Regisseur
Bild und Kamera
Executive Producer
Filmproduzent/Produzent
Camera Assistant
Kolorist
Filmproduzent/Produzent
Ton
Production support
Produktion Grafik
Werbeleiter
Werbeleiter

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