Sávio Hatherly
Senior Art Director at O Escritório
Lisbon, Portugal
TitelSweaterCard
Agentur
Kampagne SweaterCard
Werbende Carlsberg Group
Marke Carlsberg
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 12
Geschäftsbereich Bier, Cidre
Story This sweater has a trick up its sleeve: Free Carlsberg

Carlsberg created the only sweatshirt that everyone will want to receive this Christmas.
The first sweatshirt you can use.... to ger Carlsberg for free.

The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar.

You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world.
Easy ain’t it?
Philosophie This sweater has a trick up its sleeve: Free Carlsberg


Carlsberg created the only sweatshirt that everyone will want to receive this Christmas.
The first sweatshirt you can use.... to ger Carlsberg for free.

The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar.

You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world.
Easy ain’t it?
Medientyp Branded Content
Länge
Creative Director
Kreative Leitung
Art Director
Art Director
Texter
Kundenbetreuer
Social Media Supervisor
Social Media Expert
Social Media Expert
Social Media Expert
Motion Design
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