Titel | SweaterCard |
Agentur | NOSSA™ |
Kampagne | SweaterCard |
Werbende | Carlsberg Group |
Marke | Carlsberg |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 12 |
Geschäftsbereich | Bier, Cidre |
Story | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
Philosophie | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
Medientyp | Branded Content |
Länge | |
Creative Director | Nuno Cardoso |
Kreative Leitung | Rafael "Clark" Pfaltzgraff |
Art Director | Sávio Hatherly |
Art Director | Rafael Clark Pfaltgraff |
Texter | André Afonso |
Kundenbetreuer | Maria Inês Vitorino |
Social Media Supervisor | Joana Carvalho |
Social Media Expert | Ana Patacão |
Social Media Expert | Xavier Lopes |
Social Media Expert | João Paiva |
Motion Design | André Almeida |
Werbeleiter | Vera Sousa |
Werbeleiter | Teresa Santana Godinho |