Titel | Behind Fashion |
Agentur | BBDO Düsseldorf GmbH |
Kampagne | Behind Fashion |
Werbende | People for the Ethical Treatment of Animals PETA |
Marke | PETA |
Posted | April 2016 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Philosophie | The ‘Behind Fashion’ campaign, spoke to them when and where they’re most active – during the worldwide ‘Fashion Weeks’ season – in an innovative and inexpensive way. Starting with Berlin Fashion Week, five ‘fashion’ images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture. |
Problem | This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldn’t miss or ignore. |
Medientyp | Case Study |
Länge | |
Werbeleiter | Hendrik Thiele |
Chief Creative Officer | Darren Richardson |
Chief Creative Officer | Wolfgang Schneider |
Direktor Kreation | Kristoffer Heilemann |
Creative Director | Fabiano Oliveira |
Art Director | Thiago Di Gregorio |
Art Director | Ailton Henriques |
Texter | Sebastian Steller |
Texter | Sid Guha |
Illustrator | Jil-Marie Lang |
Art Director | Ailton Henriques |