Nivea - "Loving Touch"

Publicis One Touch

Publicis One Touch London, Großbritannien

Awards

1824

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Nivea
Länder: Großbritannien

Werbende: Beiersdorf AG

Titel	Loving Touch
Agentur	Publicis One Touch
Kampagne	Loving Touch
Werbende	Beiersdorf AG
Marke	Nivea
Datum der ersten Ausstrahlung/Veröffentlichung	2022
Geschäftsbereich	Hautpflege
Story	NIVEA believes in the power of human touch and our LOVING TOUCH kit allowed us to replicate a parent's vital skin-to-skin contact for preterm babies isolated in hospital incubators. Our primary target market is hospitals globally, pro bono, for use in preterm wards by nurses who need very little instructions in its use. Our secondary target market, globally, is parents and young families aged 18-45. To bring NIVEA's #CareForHumanTouch initiative to life, we created social and digital content showcasing how the LOVING TOUCH helped the parents of a preterm baby at Hospital Sao Paulo during our trial.
Medientyp	Case Study
Länge	113 seconds
Produktionsfirma	Brazilian Unit
Tonproduktion	DaHouse
Global Executive Creative Director	Axel Grimald
Stellvertretender Creative Director	Fernanda Roedel
Stellvertretender Creative Director	Thiago Di Gregorio
Stellvertretender Creative Director	Guilherme Nesti
Stellvertretender Creative Director	Rodrigo Stroisch
Leiter Strategie	Tanya Dernaika
Executive Director Social and PR	Kim Piquet
Strategy Director	Marissa Moody
Global Business Lead	Lucia Lafuenti
Kundenbetreuung	Marjorie Gentina
Etatdirektor	Elodie Straub
Kaufmännischer Geschäftsführer	Plinio Campos
Business Executive	Pietra Raya
Projektmanager	Denise Kotsubo
Projektmanager	Vanshika Sharma
Produktionsleitung	Giacomo Pandolfini
Senior Producer	Alexa Geiger
Regisseur	Marten Mochel
CGI	Victor Portella
Cutter	Annett Kiener