Titel | Make Your Favorite Cold Drinks |
Agentur | Havas New York |
Kampagne | Keurig Kold |
Werbende | Keurig, Incorporated |
Marke | Keurig Kold |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 9 |
Geschäftsbereich | Elektrogeräte, Hauszubehör |
Story | Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” |
Medientyp | Interaktiv |
Länge | |
Group Executive Creative Director | Israel Garber |
Group Executive Creative Director | Jason Musante |
Executive Creative Director | Dustin Duke |
Executive Creative Director | Jon Wagner |
ACD/AD | Kristine Salm |
ACD/CW | Guy Seese |
Co-Head of Production | Sylvain Tron |
Executive Producer | Deepa Joshi |
Junior Producer | Christina Leprine |
Etatdirektor | Laura Dartnell |
Etatdirektor | Laure Ayel |
Account Executive | Alex Zubak |
Leiter Strategie | Tim Maleeny |
Planungsleiter | Dana Ewing |
Strategy Director | Alla Gonopolsky |
Strategy Director | Maggie Windsor Gross |
Strategy Director | Neil Kumar |
Produktionsfirma | Brand New School |
Regisseur | CHRIS DOOLEY |
Geschäftsführender Teilhaber | Devin Brook |
Visual Effects Supervisor | Mark French |
Herstellungsleiter | David Wolfson |
Post-Produktion | Brand New School |
Creative Director, Brand New School | CHRIS DOOLEY |
Designer | Andrés Rivera |
Designer | Jeffrey Welk |
Designer | Morten Kühl Christensen |
Designer | Kris Wong |
Designer | Serge Kirsanov |
CG Supervisor | Russ Wootton |
3D-Grafiken | Morten Kühl Christensen |
3D-Grafiken | Dan Bradham |
3D-Grafiken | Jeff Bryson |
3D-Grafiken | Shane Csontos-Popko |
Flame Artist | Mark French |
Flame Artist | Kirk Balden |
Storyboard Artist | Ryan Beckwith |
Cutter | Moss Levenson |
Assistenzredakteur | Tyler Byrnes |
Kolorist | Colin Travers |
Produktionsleitung | Julie Shevach |
Supervising Producer | Suzanne Potashnick |
Direktor Fotografie | Jimmy Matlosz |