Diego Gueler Montero
ECD at draftLine
Buenos Aires, Argentinien
TitelThe consent pack
Agentur
Kampagne The consent pack
Werbende KOPELCO, S.A.
Marke Tulipan
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 3
Geschäftsbereich Verhütungsmittel, Präservative & Schwangerschaftstests
Story BBDO and Tulipan, an iconic condoms brand in Argentina, launched an initiative aimed at promoting respect and consent in sexual relationships. For this purpose, the company developed a new presentation of condoms that can only be opened with the agreement of two people. Literally, you need the couple’s 4 hands to open the pack.
Medientyp Presse & Publikationen
Länge
VP Creative
Executive Creative Director, EVP
Executive Creative Director, EVP
Executive Creative Director, EVP
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Managing Executive Producer
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