Titel | Shark Dive |
Agentur |
FCB Lisbon
|
Kampagne |
Don't text and drive
|
Werbende |
ACAM Drivers Safety Association
|
Marke |
ACAM Drivers Safety Association
|
Datum der ersten Ausstrahlung/Veröffentlichung |
2016 / 2
|
Geschäftsbereich | Dienste an Privatperson
|
Slogan | Don't text and Shark Dive. Don't text and drive. |
Story | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
Philosophie | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
Problem | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
Ergebnis | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
Medientyp |
Plakat
|
Art Director |
Ian Guimarães
|
Texter |
Viton Araùjo
|
Chief Creative Officer |
edson athayde
|
Chairman |
Luis Silva Dias
|
Illustrator |
Ian Guimarães
|