Ian Guimarães
Senior Art Director at Saatchi & Saatchi
Düsseldorf, Deutschland
TitelShark Dive
Agentur
Kampagne Don't text and drive
Werbende ACAM Drivers Safety Association
Marke ACAM Drivers Safety Association
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 2
Geschäftsbereich Dienste an Privatperson
Slogan Don't text and Shark Dive. Don't text and drive.
Story The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach.
Philosophie Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. 
Problem Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect.
Ergebnis The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to.
Medientyp Plakat
Art Director
Texter
Chief Creative Officer
Chairman
Illustrator

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