| Titel | An Independent Station for Electro-Dependent Children |
| Agentur | Havas Health & You |
| Kampagne | An Independent Station for Electro-Dependent Children |
| Werbende | UnitedHealth Group Brazil |
| Marke | Outcare |
| Posted | November 2022 |
| Produkt | Outcare |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | Playing in the sand, lying on the grass, or feeling the sea are all enjoyable activities.Some of the most enjoyable childhood memories are made outside. Life for electro-dependent children, on the other hand, is confined to four walls. We created Outcare to provide mobility to families with electric dependents. It is an independent station that ensures that all machines are safely stored at the same volume and have more than 8 hours of autonomy. Our goal is that home care, an increasingly common form of de-hospitalization, does not represent a new form of imprisonment for these pediatric patients and their families, this time in their own homes. We hope that, through a mobile solution, we can offer patients the opportunity for neurological and motor development. As well as raise awareness about their medical condition, change perceptions, and overcome social stigma. |
| Medientyp | Case Study |
| Länge | |
| Patient Experience | Aline Bertolozzi |
| Patient Experience | Rodrigo Monteiro |
| Medical Director | Dr Maria Fernanda Camargo |
| President | Sergio Caruso |
| Global Chief Creative Officer | Eric Weisberg |
| Executive Creative Director | Laura Florence |
| Senior Copywriter | Udo Nery |
| Texter | Brenda Gomes |
| Senior Art Director | Paulo Salles |
| Senior Art Director | Leandro Valente |
| Senior Art Director | Gabriela Guerra |
| Art Director | Ana Almeida |
| Produktionsleitung | Anna Ferraz |
| Agency Producer | Mayra Monteiro |
| Projektmanager | Ana Ribeiro |
| Geschäftsführer | Denise Israel |
| Strategy Director | Paula Ottoni |
| Etatdirektor | Renata Ortiz |
| Produktionsfirma | Associados |
| Production Managing Director | Aba John Taylor |
| Regisseur | Júlio César Gomes Denig |
| Executive Producer | Antônia Fonseca Cid Ferreira |
| Produzent | Simone Chasseraux |
| Produzent | Carolina Moysés |
| Produzent | Flávia Mancen |
| Direktor Fotografie | Paulo Augusto Del Angelo |
| Post-Produktion | Pobo Filmes |
| Executive Post Producer | Andre Baltrusaitis |
| Cutter | Guiller Valente |
| Music Prod Company | CANJA Audio Culture |
| Music Executive Producer | Lucas Sfair |
| Music Producer | Eugênio Fim |
| Music Producer | Nando de Castro |
| Leitung Musik | Eduardo Karas |
| Leitung Musik | Filipe Resende |
| Designfirma | Estudio Frank |
| Design Director | Frank Morais |
| Patient Experience | Aline Bertolozzi |
| Patient Experience | Rodrigo Monteiro |
| Medical Director | Dr Maria Fernanda Camargo |
| President | Sergio Caruso |
| Global Chief Creative Officer | Eric Weisberg |
| Executive Creative Director | Laura Florence |
| Senior Copywriter | Udo Nery |
| Copywriter | Brenda Gomes |
| Senior Art Director | Paulo Salles |
| Senior Art Director | Leandro Valente |
| Senior Art Director | Gabriela Guerra |
| Art Director | Ana Almeida |
| Head of Production | Anna Ferraz |
| Agency Producer | Mayra Monteiro |
| Project Manager | Ana Ribeiro |
| Managing Director | Denise Israel |
| Strategy Director | Paula Ottoni |
| Account Director | Renata Ortiz |
| Production Company | Associados |
| Production Managing Director | Aba John Taylor |
| Director | Júlio César Gomes Denig |
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