| Titel | Alfa Romeo Tap Race |
| Agentur | GTC |
| Kampagne | Alfa Romeo tap Race |
| Werbende | Alfa Romeo |
| Marke | Alfa Romeo |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 9 |
| Geschäftsbereich | Luxusklassewagen |
| Story | BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives? IDEA - For the Italian GP, our Instagram stories became a racing game. EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi). |
| Medientyp | Social Media |
| Länge | |
| Markt | Österreich, Belgien, Dänemark, Frankreich, Deutschland, Großbritannien, Portugal, Spanien |
| Mehr Informationen | https://www.instagram.com/stories/highlights/17887886806403009/ |
| Executive Creative Director | Cristino Battista |
| Executive Creative Director | Christopher Jones |
| Creative Director | Diego Mendozza |
| Art Director | Giovanni Nava |
| Texter | Enrico Russo |
| Art Director Assistant | Lorenzo Della Giovanna |
| Texter | Matteo Laconca |
| Social Media Director | Danielantonio Di Palma |
| Social Media Manager | Federica D'Andria |
| Social Media Manager | Ida Mazzuca |
| Community Manager | Francesco Tosini |
| Head of Strategy | Gael Moscarà |
| Strategy Team | Valentina Lillo |
| Direktor Kundenservice | Efrem Maggi |
| Account Supervisor | Diletta De Munno |
| Kundenbetreuer | Giorgia Coradazzi |
| Produktionsfirma | Hogarth Italy |
| Produzent | Marta Rizzi |