Toyota Corolla Cross - "Salon"

Conill

Conill El Segundo, Vereinigte Staaten von Amerika

6360

Marke: Toyota Corolla Cross
Länder: Vereinigte Staaten von Amerika

Werbende: Toyota Motor Corporation

Titel	Salon
Agentur	Conill
Kampagne	Corolla Cross
Werbende	Toyota Motor Corporation
Marke	Toyota Corolla Cross
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 1
Geschäftsbereich	Allradantrieb
Slogan	Striking Design
Story	“Salon” captures the attention of salon patrons with the vehicle’s stand-out styling.
Philosophie	For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street.
Medientyp	Interaktiv
Länge	15 seconds
Produktionsfirma	Prettybird
Chief Creative Officer	Gustavo Sarkis
Executive Creative Director	Veronica Elizondo
Group Creative Director	Martin Donovan
Stellvertretender Creative Director	Brian Abadia
VP, Director Of Production	Carlos Barciela
Senior Digital & Innovation Producer	Kat Olschnegger
Senior Integrated Producer	Holly Otto
Executive Producer	Bryan Sweeney
Leitung Musik	Kristen Hosack
VP, Director Of Project Management	Sandy Mayer
VP, Managing Director	Anabel Ordonez
Group Account Director	Patty Mira
Account Supervisor	Lissete Jimenez
Group Account Director	Carlene Rowe
Associate Account Director	Kate Noble
SVP, Chief Strategy Officer	Laura Semple
Strategiedirektor	Alejandro Oszust
Senior Strategic Planner	Caroline Hayward
Regisseur	Max Malkin
Executive Producer	Ali Brown
Director Of Production	Tracy Hauser
Herstellungsleiter	Matt Wersinger