Film Director
at
Moviemachine.com.br
Rio de Janeiro, Miami, São Paulo, Los Angeles, Vereinigte Staaten von Amerika
| Titel | Azul e Coca-Cola no Natal |
| Agentur | Geometry Global |
| Kampagne | Christmas Together Rules |
| Werbende | Coca-Cola Company |
| Marke | 46664/Coca-Cola |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Philosophie | Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week. |
| Medientyp | Interaktiv |
| Länge | |
| Creative Director | Ricardo Leme Lopes |
| Art Director | Luciana Saldanha |
| Texter | Felipe Gaucho |
| Production Team | Laura Marques |
| Production Team | Felipe Brito |
| Production Team | Brenda Araújo |
| Account Team | Paula Bicalho |
| Account Team | Gabriela Zampirolli |
| Production Company | Movie Machine |
| Director | Bruno Miguel |
| Sound | Sonido |
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