Sharat Kuttikat
Writer & Group Creative Director at Ogilvy
Bengaluru, Indien
TitelScary paperwork
Agentur
Kampagne Scary paperwork
Werbende Acko General Insurance
Marke Acko General Insurance
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 12
Geschäftsbereich Versicherung
Story Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance provider to the digitally-savvy youth.
Philosophie Acko, a new-age insurance company, wanted to communicate the advantage of using its services over traditional insurance provider to the digitally-savvy youth.
Problem Insurance companies in India are known for the truckloads of paperwork they make their customers fill up. The hassle of getting a claim through becomes a huge hindrance because of this. As a result, paperwork becomes a real pain-point for insurance holders.
Ergebnis Exaggerate the pain-point. In this case - paperwork. We created a setting of the typical government offices in India - dilapidated, with piles and piles of files and folder. Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers.
Medientyp Zeitschriftenanzeige
Group Creative Director
Chief Creative Officer
Chief Creative Officer
Creative Director/ art director
Creative Director, Copywriter

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