| Titel | The Wake Up Ads |
| Agentur | Havas Costa Rica |
| Kampagne | The Wake Up Ads |
| Werbende | BlueCross BlueShield |
| Marke | BlueCross BlueShield Costa Rica |
| Posted | August 2021 |
| Geschäftsbereich | Versicherung |
| Slogan | BLUECROSS BLUESHIELD COSTA RICA MADE STUDY-BASED RADIO SPOTS TO PREVENT YOU FROM FALLING ASLEEP WHILE DRIVING |
| Story | Car accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem. A study from MindLab, a British neuromarketing research firm, stated that men and women wake up to different sounds, because of how our brains evolved throughout the years, it has developed sensitivity to certain sounds depending on the gender of each person. And based on that study, we wanted to address the problem differently. In addition to the sounds, we created horror stories with some of those sounds in them, creating the first radio spots scientifically made to wake you up. We aired them on the main radio stations between 11pm and 4am, the hours where most of the accidents took place. We did theses horror stories before anyone else became one. |
| Medientyp | Radio |
| Länge | |
| Chief Marketing Officer (CMO) | Inés Monge |
| Chief Executive Officer (CEO) | Diego García |
| Chief Creative Officer | Josafat Padilla |
| Art Director | Roberto Morales |
| Creative Director | Sebastian Quirós |
| Texter | Vladimir Badilla Contreras |
| Texter | Daniel Calderón |
| Texter | Diego Castro |
| Stellvertretender Art Director | Andrea Castro |
| Grafik-Designer | Melissa Rojas |
| Animation | Melissa Rojas |
| Etatdirektor | Jacqueline Castillo |
| Account Executive | Jose Brenes |
| Executive Production Director | Walter Benavides |
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