| Titel | Pride Outfits |
| Agentur | Only if |
| Kampagne | Pride Outfits |
| Werbende | Coca-Cola Company |
| Marke | Sprite |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 6 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Story | The brand celebrates the LGBTTI+ youth with a clothes line for Pride Parade inside the video game Animal Crossing |
| Philosophie | Sprite comes back, in the middle of a quarantine, with an action made to encourage the LGBTTTI+ community to be themselves, even this year, in a virtual way. “Outfits of Pride” is a whole digital clothesline with accessories for those who will march in the Pride Parade in Animal Crossing: New Horizons. “We realized that this game has become a safe and free space for the young LGBTTTI+ during this pandemic, especially because of the 24/7 confinement with family, where in many cases, do not see eye to eye. So in a very Sprite sort of way, we want to remind them that the brand is with them” said Omar Fabián, VP of the agency Only If. Sprite will also publish a video message on their social networks led by Calle y Poche and stared by real young people in order to refresh the celebration, and connecting with anyone who has a problem with IT GETS BETTER MÉXICO, an association that gives support to LGBTTTI+ youth with problems. Sprite is the first Coca-Cola brand in the world to use Animal Crossing to interact with its audience, and the first brand en LATAM that use it as a communication means with Gen Z. This is Sprite´s third consecutive year to show its support to the LGBTTTI+ youth and to help them through IT GETS BETTER México for Pride Parade in Mexico City. This idea was developed by Only If, an independent communications agency, two-time agency of the year in the IAB awards, two Cannes Lions from the Cannes Advertising Festival last year; and produced by the internal agency in Coca-Cola Mexico Media House. |
| Medientyp | Interaktiv |
| Creative Director | Mariel Chong |
| Art Director | Tone Olvera |
| Social Media Strategy | Susana Lerin |
| Creative Director | Teresa Nava |
| Analyst | Cecilia Ramírez |
| Creative Director | Enrique Vallarino |
| Account Executive | Genoveva Ortiz |
| Etatdirektor | Carolina Caudillo |
| Vice President (VP) | Omar Fabián |
| Produktionsfirma | Media House |
| Production Team | Paola Olascoaga |
| Production Team | Aritzú Arista |
| Production Team | Jerónimo León |
| Production Team | Fernanda Prado |
| Production Team | Fátima Vega |
| Production Team | Alfonso Lizárraga |
| Werbeleiter | Karen Arreola |
| Werbeleiter | José María Bezanilla |
| Werbeleiter | Ernesto Almada |
| Werbeleiter | Guillermo Giménez y Brotons |