Wassim Haddad
Social Media Director at Publicis Middle East
Vereinigte Arabische Emirate
TitelGive Youtube a break
Agentur
Kampagne Give Youtube a break
Werbende Nestlé
Marke Kitkat
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 1
Geschäftsbereich Schokolade, Schokoriegel, Süßigkeiten, Kaugummi
Story In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads.
Medientyp Interaktiv
Länge
Creative Director
Executive Creative Director
Texter
Art Director
Art Director
Head of TV
Agentur TV-Produzent
Planning Director
Social Media Director
Direktor Kundenservice
Associate Director
Executive Communications Director
Produktionsfirma
Executive Business Director
Communications Manager
Brand Manager
Brand Manager
Medienagentur
Medienmanager
Group Director
Senior Executive

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