Pilsener - "Ecuatorianízate"

Fantástica Bogota, Kolumbien

1652

Marke: Pilsener
Länder: Kolumbien

Werbende: Anheuser-Busch

Titel	Ecuatorianízate
Agentur	Fantástica
Kampagne	Ecuatorianízate
Werbende	Anheuser-Busch
Marke	Pilsener
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 5
Geschäftsbereich	Bier, Cidre
Philosophie	Ecuador is currently facing difficult times as a result of a strong social crisis exacerbated by the pandemic and one of the most visible consequences for citizens has been the loss of roots in their roots: many of them do not feel an identity defined. Pilsener has been part of the history of Ecuador for the last 110 years, reaffirming its commitment to the country, its people and its traditions, which is why it presents #Ecuatorianízate, a great communication platform that seeks to become the new identity and pride of the Ecuadorian. an expression that wants to change what they feel as a country and what they reflect to the world. To launch this platform, the brand - with the help of Fantástica and Akira Cine - created films in honor of the doctors who showed Ecuadorians, in their hardest moments, that it was possible to get ahead and that they were full of strength . There are also films with Enner Valencia, the new blood of Ecuadorian football and with different emblems of that Ecuador that exists, which has strength, passion and love, but is lost in difficult situations.
Medientyp	Interaktiv
Länge	74 seconds
Markt	Ecuador
Founder & CEO	Daniel Osorio
Chief Creative Officer	Daniel Bérmudez
Creative Vice President	Alejandro Gomez
General Director Account	Adriana Alba
Account Executive	Eliana Rodríguez
Direktor Digital	Mauricio Alvarez
Digital Manager	Camila Orduz
Community Manager	Santiago Cuellar
Werbeleiter	Alejandro Molina
Werbeleiter	Eddy Cepeda
Werbeleiter	Camila Almeida
Produktionsfirma	Akira Cine
Regisseur	Juan Rueda
Produzent	Yadira Gómez
Tonproduktion	Sónica
Sounddesigner	Camilo Montilla