| Titel | Block Bars |
| Werbende | AB Inbev x Cristal Beer |
| Marke | AB Inbev x Cristal Beer |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 1 |
| Story | We know, lockdown meant that all the bars closed down. And Cristal, the beer that always has been there for Peruvians, needed to do something about it. That’s why we created BlockBars. In the most popular videogame at the moment, we replicated the iconic Peruvian bars. And using the same blocks of the game, we did QR codes inside the bars. When people scanned it, they received a real beer at home, so, the experience finally was real, thanks to Cristal. |
| Medientyp | Case Study |
| Länge | |
| Art Director | Oscar Gonzales |
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